Looka

★★★★☆4.0 / 5 editorial Freemium Free previews; packages from ~$20 one-time — check the official site for current pricing.

AI-generated logos and full brand kits for new businesses.

✓ Editor-researched listing — details reviewed by Grab AI Tool editors; pricing re-checked regularly.

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#design#logo#branding

What is Looka?

Looka is an AI logo maker for startups and small businesses. You enter your company name and style preferences, and it generates dozens of logo concepts you can refine and customize.

Paid packages bundle the logo into a full brand kit with social assets, business cards, and brand guidelines. Previews are free, so you can explore before paying.

Who Looka Is Best For

Best for: Looka works best for startups. Standout strengths: cheapest fast path to a decent logo and brand kit; free previews mean no risk in exploring. The free plan makes it easy to try on real work before paying anything.

Not ideal for: Less suited to users who will hit its limits head-on: logos can feel generic versus a human designer; full-resolution files and brand kits cost extra.

Key Features

AI logo generation from name and style preferences
Deep customization of icons, fonts, colors, and layouts
Brand kits with social, print, and website assets
Free unlimited previews before you pay
Commercial rights included with purchased packages

Pros

Cheapest fast path to a decent logo and brand kit
Free previews mean no risk in exploring
Brand kit bundles save piecing together assets

Cons

Logos can feel generic versus a human designer
Full-resolution files and brand kits cost extra
Limited uniqueness for competitive brand identities

Pricing

Model: Freemium
Free previews; packages from ~$20 one-time — check the official site for current pricing.

Looka Pricing: How the Packages Work

Looka's model is refreshingly un-subscription-like: previews are free and unlimited, so you only pay when a logo is worth keeping. Packages start at around $20 one-time for the logo files, and the fuller brand-kit packages bundle the logo with social assets, business cards and brand guidelines. Commercial rights are included with purchased packages — the detail that makes the one-time price the whole price.

What You Get in a Looka Brand Kit

Your logo in the file formats print and web actually need
Social media assets sized for the major platforms
Business card designs matched to the logo
Brand guidelines covering fonts and colours
Deep customisation of icons, fonts, colours and layouts before you pay

Adding Up Your AI Bill?

If you pay for Looka alongside other AI subscriptions, the monthly total adds up quietly. Tick every tool you pay for in our free AI Tool Cost Calculator to see your real monthly and yearly bill — and spot overlaps you can cut. Still choosing? Start with our guide on how to choose the right AI tool.